{"id":2660,"date":"2015-03-20T10:33:58","date_gmt":"2015-03-20T10:33:58","guid":{"rendered":"https:\/\/www.ociohogar.com\/blog\/?p=2660"},"modified":"2015-03-30T09:39:34","modified_gmt":"2015-03-30T08:39:34","slug":"entrevista-luigi-trenti","status":"publish","type":"post","link":"https:\/\/www.ociohogar.com\/blog\/2015\/03\/20\/entrevista-luigi-trenti\/ ","title":{"rendered":"Entrevista exclusiva al dise\u00f1ador Luigi Trenti"},"content":{"rendered":"

Hoy comenzamos una ronda de entrevistas a algunos de nuestros dise\u00f1adores m\u00e1s reconocidos. En esta primera, tenemos el placer de presentaros a Luigi Trenti, creador de la estanter\u00eda Mosaico o Fifty de Cattelan Italia<\/strong>. As\u00ed pod\u00e9is conocerle mejor y disfrutar de su pasi\u00f3n por el dise\u00f1o.<\/p>\n

\"Luigi
Luigi Trenti<\/figcaption><\/figure>\n

Luigi Trenti estudi\u00f3 Arquitectura y Dise\u00f1o Industrial en la Universidad de Florencia. Ha trabajado en diversos sectores como dise\u00f1ador<\/strong> donde ha triunfado con piezas originales y que han acabado creando un estilo propio. Actualmente compagina este trabajo con el de profesor en ISIA y LABA en Florencia y como director del MuDeTo (Museo Toscano de Dise\u00f1o).<\/p>\n

<\/p>\n

OcioHogar (OH): \u00bfQu\u00e9 te hizo convertirte en dise\u00f1ador de productos y de mobiliario?<\/strong><\/p>\n

Luigi Trenti (LT): Hizo falta muy poco porque siempre me ha gustado dibujar y dise\u00f1ar. Adem\u00e1s en los a\u00f1os 80, en Italia hab\u00eda muy pocas escuelas de dise\u00f1o pero las mejores estaban en Florencia. La ciudad de la que salieron muchos dise\u00f1adores italianos famosos como De Lucchi, Morozzi, Branzi, Thun, Iosa Ghini, Giovannoni y muchos m\u00e1s.
\nPor este motivo, a pesar de ser arquitecto, realic\u00e9 una tesis en dise\u00f1o industrial y despu\u00e9s trabaj\u00e9 principalmente en el mundo de productos.<\/p>\n

Adem\u00e1s, trabajar en el \u00e1rea de mobiliario es casi una obligaci\u00f3n en Italia, ya que es uno de los campos m\u00e1s productivos, muy de moda y con mayor valoraci\u00f3n en el extranjero.
\nDe hecho el \u201cSalone del Mobile\u201d en Mil\u00e1n es actualmente la feria m\u00e1s importante que tenemos. Casi todos los dise\u00f1adores italianos se dedican al mundo del mueble, y realmente hay menos que trabajan en otras \u00e1reas.<\/p>\n

OH: \u00bfQu\u00e9 necesita un dise\u00f1o para ser un \u00e9xito?<\/strong><\/p>\n

LT: Creo que necesita una combinaci\u00f3n de varios factores: originalidad, glamour, accesibilidad, funcionalidad y, ahora, es imprescindible, una buena publicidad.<\/p>\n

La originalidad permite al producto destacar entre otros similares del mercado.<\/p>\n

\"l\u00e1mpara
Lesena Style<\/figcaption><\/figure>\n

El glamour que desprende el producto conquista al cliente potencial, sin embargo, hay que tener en cuenta la accesibilidad en cuanto a precio y la funcionalidad de sus caracter\u00edsticas.<\/p>\n

Pero el mercado est\u00e1, hoy en d\u00eda, saturado con muchas propuestas interesantes y v\u00e1lidas y solo una buena publicidad y comunicaci\u00f3n permite que un buen producto emerja por encima de otros.
\nSi estos cinco elementos est\u00e1n presentes es muy probable que tu producto sea todo un \u00e9xito.<\/p>\n

OH: De entre todos tus dise\u00f1os, \u00bfcu\u00e1l es tu producto favorito?<\/strong><\/p>\n

LT: La respuesta a esta pregunta por casi cualquier dise\u00f1ador ser\u00eda: \u00a1mi pr\u00f3ximo producto!<\/p>\n

No es f\u00e1cil responder a esta pregunta porque he trabajado en distintos campos y sectores, muy diferentes los unos de otros. Pero si nos quedamos en el \u00e1rea del mobiliario, lo primero de todo ser\u00eda la l\u00e1mpara Lesena<\/strong> que todav\u00eda sigue inspirando nuevos productos en distintos campos, despu\u00e9s el grifo de cocina con doble conexi\u00f3n Poker, la estanter\u00eda Di Giorno\/Di Notte y el armario abierto de altura adaptable Lift.<\/p>\n

Estos productos han creado tendencia en el mercado.<\/p>\n

Finalmente, me gustar\u00eda a\u00f1adir a Server, una mesa de despacho de cristal fant\u00e1stica, que he realizado para una gran empresa como Tonelli Design, una idea que ten\u00eda en la cabeza desde hace tiempo.<\/p>\n

Sin embargo, no siempre es f\u00e1cil, encontrar empresas interesadas en experimentar cuando hay tantas que te imitan.
\nSolo puedo decir que tengo todav\u00eda muchas ideas esperando al fabricante apropiado.<\/p>\n

OH: \u00bfCu\u00e1l es tu fuente de inspiraci\u00f3n? \u00bfD\u00f3nde encuentras estas fuentes?<\/strong><\/p>\n

LT: Cualquier cosa puede ser una fuente de inspiraci\u00f3n si eres curioso: arte y tecnolog\u00eda, m\u00fasica y cine, la observaci\u00f3n de la naturaleza y de las personas. Otra gran fuente de inspiraci\u00f3n son tambi\u00e9n las herramientas digitales.<\/p>\n

Siempre me he llevado bien con los ordenadores, con los que empec\u00e9 a trabajar en 1990.<\/p>\n

Me encanta Internet, y fui uno de los primeros dise\u00f1adores italianos en contar con p\u00e1gina web<\/a><\/strong> y perfil en Linkedin y Facebook.<\/p>\n

Admiro a los inventores de los navegadores\u00a0 y de las redes sociales que son para mi exitosos proyectos de dise\u00f1o con impacto cero y una incre\u00edble implicaci\u00f3n global.<\/p>\n

Internet, si se maneja bien, puede darnos una perfecta comunicaci\u00f3n de las cosas.<\/p>\n

OH: \u00bfC\u00f3mo es un d\u00eda normal de trabajo para usted?<\/strong><\/p>\n

LT: Actualmente, adem\u00e1s de mi actividad como arquitecto y dise\u00f1ador con clientes italianos y extranjeros, doy clases en dos escuelas universitarias (ISIA y LABA) y por \u00faltimo pero no menos importantes, soy el presidente del Museo online de dise\u00f1o Toscano, llamado MuDeTo, un proyecto que ide\u00e9 y cre\u00e9 yo y del que me preocupo mucho.<\/p>\n

OH: En su opini\u00f3n, \u00bfcu\u00e1l va ser el mueble estrella o best-seller de la pr\u00f3xima temporada?<\/strong><\/p>\n

LT: Espero que sea \u201cOne Case\u201d, una cama que voy a presentar durante el pr\u00f3ximo Salone del Mobile. \u00a1Es una auto producci\u00f3n y un proyecto transgresor del que no puedo revelar nada!<\/p>\n

OH: \u00bfC\u00f3mo ve el futuro del dise\u00f1o de muebles?<\/strong><\/p>\n

LT: En general, creo que el mercado va a estar cada vez m\u00e1s dividido entre una producci\u00f3n de acabados y precios de gama baja pero de calidad y soluciones adecuadas de dise\u00f1o; y otro nivel y producci\u00f3n de alta artesan\u00eda, dise\u00f1o personalizado, muy caro y destinado a personas sin problemas econ\u00f3micos.<\/p>\n

OH \u00bfPara qu\u00e9 empresa le gustar\u00eda trabajar?<\/strong><\/p>\n

LT: En el mundo del mueble siempre he trabajado con empresas italianas, adem\u00e1s de Colombini que, de todas formas, \u00a1se encuentra en San Marino!<\/p>\n

As\u00ed que me gustar\u00eda trabajar con alguna empresa extranjera y, \u00bfpor qu\u00e9 no?, de Espa\u00f1a como Vibia o Vondom.<\/p>\n

OH: Usted gan\u00f3 el premio Compasso d\u2019Oro en 1998 por Mondial. \u00bfC\u00f3mo ha afectado este premio a su carrera?<\/strong><\/p>\n

LT: Realmente el premio fue para la empresa Targetti Sankey para la que trabajaba como jefe de dise\u00f1o.<\/p>\n

Fue una gran satisfacci\u00f3n que premi\u00f3 el buen trabajo en equipo que se desarroll\u00f3 tanto para Mondial como para los siguientes proyectos del sistema F1. Pero para ser honestos, recuerdo con mayor satisfacci\u00f3n los premios que gan\u00e9 despu\u00e9s como dise\u00f1ador freelance.<\/p>\n

\"muebles
Grifo Poker<\/figcaption><\/figure>\n

Todos los premios me dan seguridad y me confirman que la elecci\u00f3n profesional que hice era la correcta<\/strong>.<\/p>\n

Hoy en d\u00eda, sin embargo, no me interesan mucho los premios: hay demasiados, muy caros y muchas veces se otorgan a productos que todav\u00eda tienen que probar que son un \u00e9xito.<\/p>\n

OH: Usted es muy conocido por el estilo Lesena. \u00bfEs consciente de la influencia que ha tenido esta pieza a lo largo de estos \u00faltimos 17 a\u00f1os?<\/strong><\/p>\n

LT: La l\u00e1mpara Lesena se ide\u00f3 en 1994, inspirada en detalles de la arquitectura florentina de Miguel \u00c1ngel, y se ha venido fabricando desde 1998.<\/p>\n

El concepto Lesena ha tenido y continua teniendo mucha influencia en el mercado del mueble porque es un dise\u00f1o muy sencillo e inteligente que decora f\u00e1cilmente, enriquece y mejora las paredes.<\/p>\n

\"estanterias
Fifty de Luigi Trenti<\/figcaption><\/figure>\n

Este concepto ha cambiado la imagen de muchos objetos que ten\u00edan antes un dise\u00f1o diferente, por ejemplo, pensemos en los espejos: antes eran peque\u00f1os y anchos y ahora son largos y estrechos. Puedes ver muchas l\u00e1mparas y accesorios del hogar que se han producido con dise\u00f1os similares. Finalmente, en el entorno del cuarto de ba\u00f1o, el estilo Lesena ha sido toda una revoluci\u00f3n:<\/strong> los radiadores que eran estructuras gruesas de tubos se han convertido en delgados paneles de pared, as\u00ed como las columnas de ba\u00f1o y lavabos esquineros. \u00a117 a\u00f1os creando tendencia en mobiliario y parece que no para!<\/p>\n

OH: Nosotros vendemos su dise\u00f1o Fifty de Cattelan Italia, \u00bfpuede contarnos un poco m\u00e1s sobre el proceso de dise\u00f1o de esta estanter\u00eda?<\/strong><\/p>\n

LT: Despu\u00e9s del \u00e9xito de la l\u00e1mpara Lesena, decid\u00ed hacer una trilog\u00eda del estilo Lesena y seis a\u00f1os despu\u00e9s, en 2004, conoc\u00ed al productor Ciatti y cre\u00e9 el soporte de TV de pared.<\/p>\n

Permite colocar la pantalla a diferentes alturas y contiene huecos perif\u00e9ricos para esconder todas las conexiones y cables mediante un panel que se puede pintar como la pared, haciendo que se mimetice en ella.<\/p>\n

Otros seis a\u00f1os despu\u00e9s, en 2010, me encontr\u00e9 con Cattelan Italia y, finalmente, pude completar la trilog\u00eda con Fifty que se inspira en el dise\u00f1o de las capas aislantes de las habitaciones anti eco.<\/p>\n

\"Fifty
Estanter\u00eda Fifty de Cattelan Italia<\/figcaption><\/figure>\n

En cada panel el 50% de los estantes son horizontales y el 50% verticales. Adem\u00e1s, en cada composici\u00f3n los paneles se montan alternando el 50% normal y 50% rot\u00e1ndolos 180\u00ba.<\/p>\n

Por estos dos motivos el producto se llama Fifty-Fifty, pero luego el fabricante por sencillez lo ha renombrado como Fifty.<\/p>\n

OH:\u00a0 Usted ha trabajado para varias empresas automovil\u00edsticas como BMW, Bugatti, Fiat o Maserati, \u00bfqu\u00e9 prefiere coches o mobiliario e iluminaci\u00f3n?<\/strong><\/p>\n

LT: Realmente me gustan los dos; dise\u00f1o accesorios caros para empresas de coches y relojer\u00eda y, al mismo tiempo, muebles baratos para grandes almacenes. Me gusta ir de un sector a otro, me gusta probarme a m\u00ed mismo.<\/p>\n

Creo que el dise\u00f1ador es una persona similar a un actor; y un buen actor debe ser capaz de interpretar diferentes roles: dram\u00e1ticos, genios, c\u00f3micos\u2026<\/p>\n

En profundidad:<\/strong><\/p>\n

a.\u00a0\u00a0 \u00a0Si no fuera dise\u00f1ador, ser\u00eda\u2026Director de\u00a0Cine<\/p>\n

b.\u00a0\u00a0 \u00a0Un color: el azul<\/p>\n

c.\u00a0\u00a0 \u00a0Un material: el titanio<\/p>\n

d.\u00a0\u00a0 \u00a0Un dise\u00f1ador al que admire: James Dyson<\/p>\n

e.\u00a0\u00a0 \u00a0Un mueble que le inspire: la mesa Fletcher Capstan<\/p>\n

f.\u00a0\u00a0 \u00a0Su lugar favorito de la casa: el sal\u00f3n<\/p>\n

g.\u00a0\u00a0 \u00a0Un lugar donde vivir: una casa-\u00e1rbol en el bosque<\/p>\n

______________________________________________________<\/p>\n

Today we start a series of interviews to some of our most famous designers. In this first chapter we are glad to introuce you Luigi Trenti, designer of Mosaico and Fifty by Cattelan Italia. With this interview, you can know him better and enjoy his passion for design.
\nLuigi Trenti studied Architecture and Industrial Design at Florence University. He has worked as a designer in different fields where he has succeeded with original products that have created their own style. Nowadays, he combine his work as a designer with a job as a professor at ISIA and LABA in Florence and as director of MuDeTo (Toscan Museum of Design).<\/p>\n

OcioHogar (OH): What made you decide to become a furniture and product designer?<\/strong><\/p>\n

Luigi Trenti (LT): A little because I have always loved drawing and design and a little because in the ’80s in Italy there were few schools of design and the best were in Florence, the city where emerged many famous Italian designers like De Lucchi, Morozzi, Branzi, Thun, Iosa Ghini, Giovannoni and so on.
\nFor this reason, despite being an architect, I’ve got a degree thesis in industrial design and then I worked mainly in the world of products.
\nFurthermore, working in the world of furnishing is almost a duty in Italy, as it is one of the productive fields, with fashion, that is more appreciated abroad.
\nIn fact, the \u00abSalone del Mobile\u00bb in Milan is currently the most important fair we have.
\nAlmost every Italian designer is involved in the world of furniture, while are really less the designers who are involved in other fields.<\/p>\n

OH: What needs a design to become a success?<\/strong><\/p>\n

LT: I think we need a combination of factors: Originality, Glamour, Accessibility, Functionality and now is strictly required a very good Communication.
\nOriginality allows the product to stand out among many similar on the market.
\nThe Glamour which the product communicates, conquers the potential customer who must perceive, however, its Accessibility about the price and its Functionality about its features.
\nBut the market is now saturated with a lot of valid and interesting proposals and only a good Communication allows a better product to emerge between the others.
\nIf these five elements are all present is very likely that your product will be successful.<\/p>\n

OH: Among all your designs, which is your favourite product?<\/strong><\/p>\n

LT: Some would say the famous words: my next product!
\nIt is not easy to answer to this question because I have worked in various production fields, too far apart, but remaining in the world of furnishing, first of all there is the Lesena lamp, which still inspires new products in various fields, then the double-joint kitchen tap Poker, the shelf-drawer Di Giorno\/Di Notte and the adaptable height walk-in closet Lift.
\nThese products became trendsetter on their markets.
\nFinally I would like to suggest you Server, a fantastic glass desk, with which I realized with a high level company like Tonelli Design, a concept I had in my mind for years.
\nUnfortunately it is not always easy to find companies interested in experimenting, while are too many those that imitate the others.
\nI can only say that I still have many ideas waiting the right production partner.<\/p>\n

OH: Which is your source of inspiration? Where do you find those sources?<\/strong><\/p>\n

LT: Everything can be source of inspiration if you are curious: art and technology, music and movies, the observation of nature and people. Big source of inspiration are also digital tools.
\nI’ve always had a good feeling with computer with which I started working in 1990.
\nI love internet and I was among the first Italian designers to have a website and a profile on Linkedin and Facebook.
\nI admire the inventors of browsers and social networks which are for me successfully design projects with zero impact and incredible global involvement.
\nInternet, if well managed, can give us more true communication of the facts.<\/p>\n

OH: How is a normal business day for you?<\/strong><\/p>\n

LT: Currently, in addition to the activity of architect and designer with Italian and foreign clients, I’m teaching in two universitary schools (ISIA and LABA) and last but not least, I’m the president of the online tuscan design museum – called MuDeTo – a project I conceived and founded which I care very much.<\/p>\n

OH: In your opinion, which is going to be the star or best-seller piece of furniture this season?<\/strong><\/p>\n

LT: I hope that it becomes \u00abone case\u00bb a bed that I will present during the next Salone del Mobile.
\nIt is a self-production and trasgressive project that I can not reveal!<\/p>\n

OH: How do you see the future of furniture design?<\/strong><\/p>\n

LT: In general I think the market will be increasingly divided between a production of low-end price produced with quality and compelling design solutions, and a production of superior craftsmanship and design tailored, very expensive and destined to users without economic problems.<\/p>\n

OH: With which company would you like to work for?<\/strong><\/p>\n

LT: In the furnishing field I have always worked with Italian companies, apart Colombini who was anyway based in San Marino!
\nSo I\u2019d like to work with some foreign companies, and why not, some from Spain like Vibia or Vondom.<\/p>\n

OH: You won Compasso d\u2019Oro in 1998 for Mondial. How has this award affected your career?<\/strong><\/p>\n

LT: Actually the award was then given to the company Targetti Sankey for which I had worked as in-house chief of design.
\nIt was a great satisfaction that rewarded the good teamwork which was done both for the Mondial and the next F1 System projects, but to be honest, I remember with more pleasure the awards I won later as freelance designer.
\nAll the awards gave me security and confirmed that the professional choice I had done was right.
\nToday, however, I’m not so much interested in awards: there are too many, too much expensive and often are assigned to products that have yet to prove a real success.<\/p>\n

OH: You are well known for the Lesena Style, are you aware of the influence it has had in lot of pieces along this 17 years?<\/strong><\/p>\n

LT: Lesena lamp was inspired in 1994 by Michelangelo Buonarroti\u2019s florentine architecture details and has been produced since 1998.
\nIts Lesena Style concept has had and continues to have a lot of influence on the furnishing market because it is a very simple and smart design concept which can easily decorate, enrich and improve walls.
\nThis concept has changed the image of many objects that previously had a different design: for example, think about mirrors that were short and wide before and now are often long and narrow. You can see many lamps and home accessories which have been produced with a similar design. Finally, in the bathroom environment Lesena Style led a general revolution: radiators that were thick structures of tubes have become thin wall panels, as well as shower columns and basins corners. 17 years of trendsetting in furnishing and seems not to stop!<\/p>\n

OH: We sell your design \u201cFifty\u201d by Cattelan Italia, can you tell us a bit more about the design process of this bookcase?<\/strong><\/p>\n

LT: After the success of the lamp Lesena I decided to make a \u201ctrilogy of Lesena Style\u201dand six years later, in 2004, I met the producer Ciatti and realized the TV stand Wall.
\nIt allows to position the screen at various heights and contains various peripherals hiding all the connections and cables with a panel that could be painted as the wall, making it almost mimetic.
\nFurther six years later, in 2010 I met Cattelan Italia and finally I completed the trilogy with Fifty, which is inspired by the design of insulating coatings of anechoic rooms.
\nOn each panel 50% of the shelves are horizontal and 50% vertical. Moreover, in each composition wall panels are mounted alternating 50% and 50% rotated of 180\u00b0.
\nFor these two reasons the product had to be called Fifty-Fifty, but then the producer for simplicity has renamed it Fifty.<\/p>\n

OH: You have worked for several car companies such as BMW, Bugatti, Fiat or Maserati, what do you like most, cars or furniture\/lighting? <\/strong><\/p>\n

LT: I really like both; I designed expensive accessories for car companies and watch manufacturers and at the same time cheap furnishings for big department stores, I like to wander from one sector to another, I like to test myself.
\nI think the designer is a figure similar to that of the actor and a good actor should be able to interpret more roles, dramatic, brilliant, comic …<\/p>\n

In depth:<\/strong><\/p>\n

a.\u00a0\u00a0 \u00a0If you weren\u2019t designer, you would be\u2026 a movies director.<\/p>\n

b.\u00a0\u00a0 \u00a0A colour : blue<\/p>\n

c.\u00a0\u00a0 \u00a0A material : titanium<\/p>\n

d.\u00a0\u00a0 \u00a0A designer you admire : James Dyson<\/p>\n

e.\u00a0\u00a0 \u00a0An inspiring piece of furniture : the Fletcher Capstan Table<\/p>\n

f.\u00a0\u00a0 \u00a0Your favourite place of your home : living room<\/p>\n

g.\u00a0\u00a0 \u00a0A place to live in : a treehouse in a forest<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy comenzamos una ronda de entrevistas a algunos de nuestros dise\u00f1adores m\u00e1s reconocidos. En esta primera, tenemos el placer de presentaros a Luigi Trenti, creador de la estanter\u00eda Mosaico o Fifty de Cattelan Italia. As\u00ed pod\u00e9is conocerle mejor y disfrutar de su pasi\u00f3n por el dise\u00f1o. Luigi Trenti estudi\u00f3 Arquitectura y Dise\u00f1o Industrial en la […]<\/p>\n Leer m\u00e1s<\/a>","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1],"tags":[321,322,75],"_links":{"self":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2660"}],"collection":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/comments?post=2660"}],"version-history":[{"count":15,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2660\/revisions"}],"predecessor-version":[{"id":2695,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2660\/revisions\/2695"}],"wp:attachment":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/media?parent=2660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/categories?post=2660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/tags?post=2660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}