{"id":2718,"date":"2015-04-23T10:38:11","date_gmt":"2015-04-23T09:38:11","guid":{"rendered":"https:\/\/www.ociohogar.com\/blog\/?p=2718"},"modified":"2015-04-23T10:47:12","modified_gmt":"2015-04-23T09:47:12","slug":"maurizio-duranti","status":"publish","type":"post","link":"https:\/\/www.ociohogar.com\/blog\/2015\/04\/23\/maurizio-duranti\/ ","title":{"rendered":"Maurizio Duranti, experiencia en dise\u00f1o"},"content":{"rendered":"

Maurizio Duranti es un dise\u00f1ador italiano, nacido en Florencia en el a\u00f1o 1949. Se licenci\u00f3 en Arquitectura pero se ha dedicado tanto al dise\u00f1o de edificios como al de nuevos productos; y a su labor como docente en Universidades Italianas. Muchos de sus art\u00edculos se encuentran expuestos en museos por todo el mundo. Ha sido galardonado 10 veces con uno de los premios m\u00e1s importantes de dise\u00f1o, el Good Design Award<\/strong>. \u00bfQuieres conocerle?<\/p>\n

\"maurizio
\n<\/p>\n

Ociohogar (OH): \u00bfQu\u00e9 le hizo convertirse en dise\u00f1ador de productos y de mobiliario?<\/strong><\/p>\n

Maurizio Duranti (MD): Siempre quise ser arquitecto, desde que era peque\u00f1o, pero un d\u00eda, cuando ten\u00eda 18 a\u00f1os le\u00ed un libro de Bruno Munari (Arte Come Mestiere) y me impresion\u00f3 mucho su contenido. As\u00ed que empec\u00e9 a interesarme por el dise\u00f1o industrial. Era 1968 y, por aquel entonces, el dise\u00f1o italiana estaba en lo m\u00e1s alto y modernizando el mundo. Me sent\u00ed identificado y quise formar parte de ese mundo.<\/p>\n

OH: \u00bfQu\u00e9 necesita un dise\u00f1o para ser un \u00e9xito?<\/strong><\/p>\n

MD: Entender las nuevas necesidades de las personas y ofrecer respuestas. No tiene que ser demasiado extremo, porque si no, no ser\u00e1 entendido. Tiene que estimular la imaginaci\u00f3n colectiva oculta. Tiene que proponer formas y l\u00edneas conocidas pero en nuevas composiciones. Tiene que dar respuestas serias a las necesidades culturales.<\/p>\n

OH:De entre todos sus dise\u00f1os, \u00bfcu\u00e1l es su producto favorito?<\/strong><\/p>\n

MD: Mi favorito es el \u00faltimo proyecto<\/p>\n

OH: \u00bfCu\u00e1l es su fuente de inspiraci\u00f3n? \u00bfD\u00f3nde encuentra estas fuentes?<\/strong><\/p>\n

MD: De hecho no tengo ninguna referencia espec\u00edfica si no una sensibilidad de lo que me rodea, de todos los detalles que hacen el mundo. Finalmente, todo lo que necesitas es creatividad innata. Realmente no se necesitan estudios avanzados, sino que tengas la idea o no.<\/p>\n

OH: \u00bfC\u00f3mo es un d\u00eda normal de trabajo para usted?<\/strong><\/p>\n

MD: Tranquilo, nunca con prisas. Cuando era joven me gustaba la adrenalina y saltaba de un trabajo a otro intentando conseguir resultados muy r\u00e1pido. Ahora, todo es mucho m\u00e1s calmado.<\/p>\n

\"l\u00e1mparas
L\u00e1mparas Brick de Maurizio Duranti<\/figcaption><\/figure>\n

OH: En su opini\u00f3n, \u00bfcu\u00e1l va a ser el mueble estrella o best-seller de esta temporada?<\/strong><\/p>\n

MD: Sinceramente no tengo ni idea. Las cosas impredecibles son best sellers porque estimulan la imaginaci\u00f3n colectiva. La iluminaci\u00f3n ha hecho grandes progresos. Sin embargo, ya no creo en grandes \u00e9xitos comerciales ya que la impresora 3D permite a todo el mundo la oportunidad de crear algunas piezas auto-producidas que van a sustituir los grandes n\u00fameros comerciales.<\/p>\n

OH: \u00bfC\u00f3mo ve el futuro del dise\u00f1o de muebles?<\/strong><\/p>\n

MD: Fragmentado y cada vez m\u00e1s basado en la autoproducci\u00f3n<\/p>\n

OH: \u00bfPara qu\u00e9 empresa le gustar\u00eda trabajar?<\/strong><\/p>\n

MD: He trabajado para muchas compa\u00f1\u00edas. Lo que tengo claro es que me gustar\u00eda trabajar con empresas que conf\u00eden en m\u00ed y que me den lo necesario para dar forma a mi proyecto.<\/p>\n

OH: Ha ganado el premio Good Design Award 10 veces. \u00bfC\u00f3mo han afectado estos galardones a su carrera?<\/strong><\/p>\n

MD: De hecho han sido m\u00e1s \u00fatiles para las empresas que para m\u00ed. Pero se puede decir que con este tipo de premios (incluido la Menci\u00f3n de Honor del Compasso d\u2019Oro) es m\u00e1s f\u00e1cil ser de confianza<\/p>\n

OH: \u00bfCu\u00e1l es el premio m\u00e1s importante que ha recibido en su carrera?<\/strong><\/p>\n

MD: Todos ellos son igual de importantes<\/p>\n

OH: En nuestra tienda vendemos su l\u00e1mpara de jard\u00edn Brick para Slide<\/a>. \u00bfPuede contarnos un poco m\u00e1s sobre su proceso de dise\u00f1o? \u00bfCu\u00e1l fue su fuente de inspiraci\u00f3n para este art\u00edculo?<\/strong><\/p>\n

MD: Por aquel entonces me interesaba la t\u00e9cnica del moldeo rotacional y conoc\u00ed a SLIDE, as\u00ed que me pidieron varios art\u00edculos pero sin ning\u00fan requisito. Pens\u00e9 en una especie de obelisco alto y minimalista, una fuente de atracci\u00f3n como pasa con la luz. As\u00ed que este monolito surgi\u00f3 vagamente inspirado en uno de \u201c2001, Odisea en el Espacio\u201d.\u00a0 Y se fabric\u00f3 tanto alto como bajo.<\/p>\n

\"l\u00e1mparas
Brick de Maurizio Duranti<\/figcaption><\/figure>\n

OH: \u00bfPuede avanzarnos algo sobre sus nuevos proyectos?<\/strong><\/p>\n

MD: He creado una nueva marca de gafas de sol que se llama MILANOCENTRALE (www.milanocentrale.net<\/a>, FB page Milanocentrale), tambi\u00e9n he presentado algunas hebillas de cintur\u00f3n para una gran compa\u00f1\u00eda y, ahora mismo estoy trabajando para una empresas que realiza picaportes, alg\u00fan mueble para MORELATO, un viejo cliente, etc\u2026<\/p>\n

En profundidad:<\/strong><\/p>\n

a.\u00a0\u00a0 \u00a0Si no fuera dise\u00f1ador\u2026no ser\u00eda nadie m\u00e1s, solo yo mismo<\/p>\n

b.\u00a0\u00a0 \u00a0Un color: violeta<\/p>\n

c.\u00a0\u00a0 \u00a0Un material: m\u00e1rmol<\/p>\n

d.\u00a0\u00a0 \u00a0Un dise\u00f1ador al que admire: Philippe Starck<\/p>\n

e.\u00a0\u00a0 \u00a0Su lugar favorito de la casa: cocina<\/p>\n

f.\u00a0\u00a0 \u00a0Un lugar donde vivir: mi casa<\/p>\n

_______________________________________________________________<\/p>\n

Maurizio Duranti is an Italian designer who was born in Florence in 1949. He graduated in Architecture but he has worked both in buildings design as well as in product design; and he has also worked as a professor in Italian Universities.
\nSome of his products are part of the permanent exhibitions in museums all over the world. He has won 10 times one of the most important design awards, the Good Design Award. Do you want to learn more about him?<\/p>\n

Ociohogar (OH): What made you decide to become a furniture and product designer?<\/strong><\/p>\n

Maurizio Durnati (MD): I\u2019ve always wished to be an architect since I was a boy, but one day, I was 18, I read a book of Bruno Munari (Arte Come Mestiere) and I was really impressed by its content. So I began to be interested in industrial design. It was in 1968 and by that time Italian design was at the top and modernizing the world. I felt really involved and I wanted to follow this world.<\/p>\n

OH: What needs a design to become a success?<\/strong><\/p>\n

MD: To understand people\u2019s new needs and to offer answers. He has to be not too extreme, otherwise it will not be understood. To stimulate the hidden collective imagination. To propose known shapes and lines but in new compositions. To give serious answers to cultural needs.<\/p>\n

OH: Among all your designs, which is your favourite product?<\/strong><\/p>\n

MD: My favourite is the last project<\/p>\n

OH: Which is your source of inspiration? Where do you find those sources?<\/strong><\/p>\n

MD: Actually I have not a specific reference if not a feeling for what is around me, for all details which make the world. Finally all you need is a congenital creativity. You really don\u2019t need high studies, either you have the idea or not.<\/p>\n

OH: How is a normal business day for you?<\/strong><\/p>\n

MD: Quiet, never in a hurry. When I was young I liked adrenalin and to jump from a work to another trying to get results very quickly. Now everything is much more peaceful. In your opinion, which is going to be the star or best-seller piece of furniture this season?<\/p>\n

OH: How do you see the future of furniture design?<\/strong><\/p>\n

MD: I honestly have no idea. Unpredictable things are best sellers just because they stimulate the collective imagination. Lightning has made great strides. However I do not believe in big commercial successes anymore, as 3D print give to everybody the opportunity to create few self-products which will substitute big commercial numbers.<\/p>\n

OH: How do you see the future of furniture design?<\/strong><\/p>\n

MD: Fragmented and more and more self-produced<\/p>\n

OH: With which company would you like to work for?<\/strong><\/p>\n

MD: I have worked with many industries. For sure I like to work with industries which trust me doing everything to give shape to my project.<\/p>\n

OH: You have won the Good Design Award five times. How have these awards affected your career?<\/strong><\/p>\n

MD: Actually I have won 10 times, but in fact that was more useful to my industries than to me. We can say that with this sort of awards (also Reporting of Honour to the Golden Compass) it is much easier to be trustable.<\/p>\n

OH: Which is the most important award that you have received in your career?<\/strong><\/p>\n

MD: They are all the same and equally important.<\/p>\n

OH: We sell your lamp Brick by Slide. Could you tell us about its design process? Which was your source of inspiration for this item?<\/strong><\/p>\n

MD: At that time I was interested in rotation molds and I met SLIDE, so they asked me some objects without any input. I thought about a sort of minimal and tall obelisk, an attraction source as always light is. So this monolith came out vaguely inspired to the one of 2001 Space Odyssey. It was made tall and low.<\/p>\n

OH: Could you tell us a little about your new projects?<\/strong><\/p>\n

MD: I created a new sunglasses brand which name is MILANOCENTRALE (www.milanocentrale.net, FB page Milanocentrale) then, I\u00a0 presented some belt buckles for a great company, and so I am now working for an industry that makes door\u2019s\u00a0 handles, some furniture for MORELATO, an old customer, etc\u2026<\/p>\n

OH: If you weren\u2019t designer, you would be\u2026<\/strong><\/p>\n

MD: Nobody else, but myself<\/p>\n

In depth:<\/strong><\/p>\n

a.\u00a0 \u00a0A colour:\u00a0 Violet<\/p>\n

b.\u00a0 \u00a0A material: Marble<\/p>\n

c.\u00a0\u00a0 \u00a0A designer you admire: Philippe Starck<\/p>\n

d.\u00a0\u00a0 \u00a0Your favourite place of your home: Kitchen<\/p>\n

e.\u00a0\u00a0 \u00a0A place to live in: My home<\/p>\n","protected":false},"excerpt":{"rendered":"

Maurizio Duranti es un dise\u00f1ador italiano, nacido en Florencia en el a\u00f1o 1949. Se licenci\u00f3 en Arquitectura pero se ha dedicado tanto al dise\u00f1o de edificios como al de nuevos productos; y a su labor como docente en Universidades Italianas. Muchos de sus art\u00edculos se encuentran expuestos en museos por todo el mundo. Ha sido […]<\/p>\n Leer m\u00e1s<\/a>","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[323],"tags":[108,75],"_links":{"self":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2718"}],"collection":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/comments?post=2718"}],"version-history":[{"count":6,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2718\/revisions"}],"predecessor-version":[{"id":2727,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2718\/revisions\/2727"}],"wp:attachment":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/media?parent=2718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/categories?post=2718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/tags?post=2718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}