{"id":2730,"date":"2015-04-29T10:04:48","date_gmt":"2015-04-29T09:04:48","guid":{"rendered":"https:\/\/www.ociohogar.com\/blog\/?p=2730"},"modified":"2015-04-29T10:12:16","modified_gmt":"2015-04-29T09:12:16","slug":"bartoli-design","status":"publish","type":"post","link":"https:\/\/www.ociohogar.com\/blog\/2015\/04\/29\/bartoli-design\/ ","title":{"rendered":"Bartoli Design, cincuenta a\u00f1os de trabajo"},"content":{"rendered":"

Carlo Bartoli es el fundador de Bartoli Design, estudio de dise\u00f1o y arquitectura. Se licenci\u00f3 en Mil\u00e1n y empez\u00f3 a trabajar con grandes maestros del sector. Tiempo despu\u00e9s tras una crisis inmobiliaria, empez\u00f3 a desarrollar dise\u00f1os de muebles y art\u00edculos para el hogar y as\u00ed se fue dando forma a lo que es ahora. Carlo Bartoli puede presumir de contar con algunas de sus piezas expuestas en importantes museos de todo el mundo<\/strong> como el MOMA de Nueva York, el Centro Pompidou de Par\u00eds o el Victoria&Albert Museum de Londres.<\/p>\n

\"Bartoli
Bartoli Design<\/figcaption><\/figure>\n

<\/p>\n

Ociohogar (OH): \u00bfQu\u00e9 les hizo convertirse en dise\u00f1adores de productos y de mobiliario?<\/strong><\/p>\n

Bartoli Design (BD): Como arquitecto, Carlo empez\u00f3 a dise\u00f1ar objetos para su propia casa, entonces una crisis en la industria inmobiliaria le empuj\u00f3 cada vez m\u00e1s en este sector del dise\u00f1o en el que hab\u00eda empezado por casualidad. Luego nosotros (Anna y Paolo) nos unimos a \u00e9l cuando la actividad de dise\u00f1o ya estaba totalmente establecida.<\/p>\n

OH: \u00bfQu\u00e9 necesita un dise\u00f1o para ser un \u00e9xito?<\/strong><\/p>\n

BD: Un dise\u00f1o exitoso es algo que mejora la vida y tiene un toque adicional, algo inesperado que ilumina nuestra inteligencia y sentido de la sorpresa; en parte hace que la gente reconozca ese dise\u00f1o como una novedad que merece la pena en nuestro d\u00eda a d\u00eda.<\/p>\n

OH: De entre todos sus dise\u00f1os, \u00bfcu\u00e1les son sus productos favoritos?<\/strong><\/p>\n

BD: El primero de todos, el sill\u00f3n Gaia, y el \u00faltimo, la silla Edici\u00f3n 1085 para Kristalia<\/p>\n

OH: \u00bfCu\u00e1les son sus fuentes de inspiraci\u00f3n? \u00bfD\u00f3nde encuentran estas fuentes?<\/strong><\/p>\n

BD: La inspiraci\u00f3n viene de muchas fuentes: la naturaleza (deseamos que nuestros productos creen un efecto positivo de estar relacionados con la naturaleza), el arte, la tecnolog\u00eda, tradiciones que reinterpretamos, viajes. Todos los est\u00edmulos derivan de experiencias personales acumuladas en capas y que no acaban de estar definidas hasta el momento en que las tomas de la \u201clibrer\u00eda mental\u201d. Normalmente ya est\u00e1n destiladas y mezcladas por estar donde est\u00e1n. Despu\u00e9s, solemos querer profundizar con investigaciones que se conviertan en la quintaesencia de algo que nuestro cerebro ha retenido como importante.<\/p>\n

OH: \u00bfC\u00f3mo es un d\u00eda normal de trabajo en Bartoli Design?<\/strong><\/p>\n

BD: Digamos que el 40% del tiempo est\u00e1 dedicado al dise\u00f1o, investigaci\u00f3n y conceptos; mientras que el 60% se dedica a contactos organizaci\u00f3n e ingenier\u00eda, \u00a1una actividad que es cada vez m\u00e1s energizante! Nuestros clientes suelen ser peque\u00f1as empresas, que necesitan atenci\u00f3n constante para desarrollar nuestros dise\u00f1os.<\/p>\n

OH: En su opini\u00f3n, \u00bfcu\u00e1l va a ser el mueble estrella o best-seller de esta temporada?<\/strong><\/p>\n

BD: \u00a1No sabemos! El Salone del Mobile acaba de finalizar, all\u00ed hab\u00eda una gran cantidad de nuevos art\u00edculos y otros a\u00fan m\u00e1s recientes que el mercado todav\u00eda no conoce. Adem\u00e1s, cada pa\u00eds tiene diferentes actitudes hacia el mismo producto que se comporta de forma distinta a lo largo del mundo.<\/p>\n

OH: \u00bfC\u00f3mo ve el futuro del dise\u00f1o de muebles?<\/strong><\/p>\n

BD: Vemos dos mundos diferentes. Uno referido a galer\u00edas y dise\u00f1os especiales, producidos o auto-producidos en peque\u00f1a escala con un concepto o investigaci\u00f3n en materiales detr\u00e1s de ellos. Y otro mundo a gran escala que se va a transferir a los mercados emergentes tanto en la parte de producci\u00f3n como en consumo. Y en medio de esto, algunas marcas y productos con una escala de producci\u00f3n media, que sol\u00edan ser el coraz\u00f3n de lo que conoc\u00edamos como dise\u00f1o durante los \u00faltimos 40 a\u00f1os. \u00c9stos est\u00e1n trabajando y lo seguir\u00e1n haciendo para retener su identidad y porci\u00f3n del mercado, mientras que otros simplemente han cambiado para satisfacer los deseos de los ricos mercados emergentes que demandan acomodos acordes a sus gustos.<\/p>\n

\"Sillas
Gaia y 1085 de Bartoli Design<\/figcaption><\/figure>\n

OH: Han trabajado para importantes empresas como Bonaldo, Kartell, Jesse o Arketipo. \u00bfCon qu\u00e9 compa\u00f1\u00eda les gustar\u00eda trabajar?<\/strong><\/p>\n

BD: Nos gustar\u00eda incrementar el n\u00famero de clientes extranjeros: hemos trabajado para empresas extranjeras en Espa\u00f1a, Jap\u00f3n, Indonesia, Estados Unidos, China\u2026Es muy interesante ver c\u00f3mo ve de forma diferente cada uno el dise\u00f1o y lo que podemos hacer por ellos.
\nJap\u00f3n es realmente interesante para nosotros por su cultura. Y China est\u00e1 descubriendo un nuevo orgullo de ofrecer sus propios y originales dise\u00f1os de productos. Es bueno ser parte de esto.<\/p>\n

OH: Han ganado tres de los premios m\u00e1s importantes de dise\u00f1o: Compasso d\u2019Oro, Red Dot Award y Good Design Award. \u00bfC\u00f3mo han afectado estos galardones a su estudio?<\/strong><\/p>\n

BD: Sobre todo, son satisfacciones personales. Ellos han incrementado tambi\u00e9n nuestra credibilidad como dise\u00f1adores; es un tema complicado donde intervienen muchos aspectos, pero s\u00ed, los premios son relevantes y forman parte del juego.<\/p>\n

OH: \u00bfPueden contarnos algo sobre su trabajo actual? \u00bfEn qu\u00e9 tipo de muebles est\u00e1n trabajando?<\/strong><\/p>\n

BD: Como habitualmente, vamos a trabajar productos para el uso p\u00fablico y dom\u00e9stico: sistemas de asientos y mesas, una colecci\u00f3n de muebles en piel, muebles en madera maciza, una nueva cocina, alfombras, l\u00e1mparas y re-ediciones de algunos de nuestros iconos del pasado.<\/p>\n

\"Mesas
Octa de Bartoli Design<\/figcaption><\/figure>\n

OH: Nosotros vendemos el dise\u00f1o \u201cOcta\u201d para Bonaldo; \u00bfpueden contarnos un poco m\u00e1s sobre el proceso de dise\u00f1o de esta mesa?<\/strong><\/p>\n

BD: Empezamos con el concepto del Juego Mikado, con los palos puestos al azar y formando intersecciones. Nos gustaba la idea pero ten\u00edamos que poner algo de orden geom\u00e9trico en ella. El proceso de dise\u00f1o pas\u00f3 por varias pruebas para conseguir un marco estable para la base, trabajamos con r\u00e9plicas, bocetos y 3Ds hechos por nosotros y modelos a escala real hechos por Bonaldo. Muchos n\u00fameros, posiciones, \u00e1ngulos, dobleces y curvas en el camino\u2026Hicimos alrededor de diez soluciones diferentes y prototipos hasta llegar al dise\u00f1o final que es el que se vende actualmente.<\/p>\n

Puedes ver todos los dise\u00f1os disonibles a la compra de Bartoli Design en nuestra web: ociohogar.com<\/a><\/p>\n

OH: Ustedes trabajan en el \u00e1rea de muebles y arquitectura. Si pudieran empezar a trabajar en un campo diferente, \u00bfen qu\u00e9 \u00e1rea les gustar\u00eda probar, como joyer\u00eda, coche, electrodom\u00e9sticos, etc?<\/strong><\/p>\n

BD: Comida. Somos unos apasionados de ella.<\/p>\n

En profundidad:<\/strong><\/p>\n

a.\u00a0\u00a0 \u00a0Si no fueran dise\u00f1adores\u2026Somos tres y cada uno con una actitud diferente. Sin embargo, la fotograf\u00eda es una pasi\u00f3n com\u00fan, as\u00ed que responderemos que fot\u00f3grafos<\/p>\n

b.\u00a0\u00a0 \u00a0Un color: Verde kaki<\/p>\n

c.\u00a0\u00a0 \u00a0Un material: Madera<\/p>\n

d.\u00a0\u00a0 \u00a0Un dise\u00f1ador al que admiren: Achille Castiglioni<\/p>\n

e.\u00a0\u00a0 \u00a0Una pieza que les inspire: La l\u00e1mpara Parentesi<\/p>\n

f.\u00a0\u00a0 \u00a0Su lugar favorito de la casa: (Anna) un peque\u00f1o cuarto de ba\u00f1o con plantas y techo de mosaico azul y verde con un tragaluz en el medio.<\/p>\n

g.\u00a0\u00a0 \u00a0Un lugar donde vivir: una ciudad cultural y llena de vida con algo de naturaleza y buena comida
\n_______________________________________________________________<\/p>\n

Carlo Bartoli is the founder of this studio of design and architecture. He graduated in Milan and began to work with great masters of this area. But then, a crisis in this sector affected him, so Carlo began to design furniture and items for houses. Carlo Bartoli can be proud to have some of his designs in important museums all over the world such as MOMA in New York, Pompidou Centre in Paris or Victoria&Albert Museum in London.<\/p>\n

OcioHogar (OH): What made you decide to become furniture and product designers?<\/p>\n

Bartoli Desig (BD): As an architect, Carlo started to design items for his own home; then a crisis in the building industry pushed him more in that branch he had started by chance. We (Anna and Paolo) joined him when the design activity was already established.<\/p>\n

OH: In your opinion, what needs a design to become a success?<\/p>\n

BD: A successful design is something that betters life and contains a little \u201cquid\u201d more, something unexpected which lightens up our intelligence and sense of wonder; in a sense it makes people recognize that design as a worthwhile novelty in our everyday story.<\/p>\n

OH: Among all your designs, which is your favourite product?<\/p>\n

BD: The first one, the Gaia armchair, and the latest, the 1085 Edition chair for Kristalia.<\/p>\n

OH: Which is your source of inspiration? Where do you find those sources?
\nBD: Inspirations come from many sources: nature \u2013 we wish our products should produce the positive feeling of being related to nature – art, technology, traditions which we reinterpret, travels. All stimulus ensued from personal experiences accumulate in layers and they are not focused, up to that moment when your pick them out of the \u201cbrain library\u201d; usually they are already distilled because they rested there and maybe they are also mixed. Then we might want to deepen with researches that quintessence of something that our brain retained as important.<\/p>\n

OH:\u00a0 How is a normal business day in Bartoli Design?<\/p>\n

BD: Let\u2019s say it is 40% dedicated to design, research and concepts, and 60% to contacts, organization and engineering, an activity which is more and more energetic! Our clients are relatively small companies; they need constant attention in order to develop our designs.<\/p>\n

OH:\u00a0 In your opinion, which is going to be the star or best-seller piece of furniture this season?<\/p>\n

BD: We really don\u2019t know! The Salone del Mobile is just finished, there are hundreds of new pieces and much more recent ones which the market has not acknowledged yet. Moreover each country has different attitudes so the same product behaves differently around the world.<\/p>\n

OH:\u00a0 How do you see the future of furniture design?<\/p>\n

BD: We see two worlds apart. Gallery-like or special designs, produced or auto produced in small scale, with a conceptual or material research behind them, and large scale production, which is going to be largely transferred to the emerging markets both for production and consumption. In between few brands and products (with medium scale production), which used to be the core of what we have known as \u201cdesign\u201d in the last forty years: they are and will be working hard to retain their identity and marked share – while some of them already shifted to fulfil the desires of the emerging rich markets which demanded accommodations to their tastes.<\/p>\n

OH: You have worked with important companies such as Bonaldo, Kartell, Jesse or Arketipo. With which company would you like to work for?
\nBD: We\u2019d like to increase the number of our clients abroad: we worked for several foreign brands, in Spain, Japan, Indonesia, the USA, China\u2026 It is so interesting to see how differently each one perceives design and what we can do for them.\u00a0 Japan is particularly interesting to us, because of its culture. And China is discovering a new pride in offering its own, original design products. It\u2019s good to be part of that.<\/p>\n

OH: You have won three of the most important awards of design: Compasso d\u2019Oro, Red Dot Award and Good Design Award. How have these awards affected your studio?<\/p>\n

BD: Most of all, they are personal satisfactions. They also increased our credibility as designers; that is a complex issue where many aspects have to merge, but, yes, the awards play their part.<\/p>\n

OH:\u00a0 Can you tell us more about your work in progress? In which kind of furniture are you working?<\/p>\n

BD: As usual we will be working at products for the public and domestic environments: systems of seatings and tables, a collection of furniture with hide, solid wood furniture, a new kitchen, rugs, lights and the re-editions of some icons of our past.<\/p>\n

OH: We sell your design \u201cOcta\u201d by Bonaldo; can you tell us a bit more about the design process of this table?<\/p>\n

BD: We started from the concept of the Shaghai game, with the sticks randomly arranged and intersecting. We liked the idea but we had to put a geometrical order in it. The design process went through several trials to get a stable framework for the base; we worked with mock-ups, sketches and 3Ds made by us and real scale models made by Bonaldo. Several numbers, positions, angles, bendings and weldings of the rods\u2026 around ten different solutions and prototypes were made to get to the final range which is offered now.<\/p>\n

You can see all his design available to buy in our online shop: ociohogar.com<\/p>\n

OH: You work in the area of furniture and architecture. If you could begin to work in a different field, in which area would you like to work, for example, jewellery, cars, white goods, etc?
\nBD: Food. We are all passionate about it.<\/p>\n

OH: If you weren\u2019t designers, you would be\u2026<\/p>\n

BD: We are three, each one with a different attitude. Photography is a passion we share, so we might answer photographers?<\/p>\n

In depth:<\/p>\n

a.\u00a0\u00a0 \u00a0A colour \u2013 kaki green<\/p>\n

b.\u00a0\u00a0 \u00a0A material – wood<\/p>\n

c.\u00a0\u00a0 \u00a0A designer you admire \u2013 Achille Castiglioni<\/p>\n

d.\u00a0\u00a0 \u00a0An inspiring piece of furniture \u2013 the Parentesi lamp<\/p>\n

e.\u00a0\u00a0 \u00a0Your favourite place of your home \u2013 (Anna) the small bathroom with plants, azure-green mosaic ceiling with a skylight in the middle<\/p>\n

f.\u00a0\u00a0 \u00a0A place to live in \u2013 a lively, cultural town with nature within reach and good food<\/p>\n","protected":false},"excerpt":{"rendered":"

Carlo Bartoli es el fundador de Bartoli Design, estudio de dise\u00f1o y arquitectura. Se licenci\u00f3 en Mil\u00e1n y empez\u00f3 a trabajar con grandes maestros del sector. Tiempo despu\u00e9s tras una crisis inmobiliaria, empez\u00f3 a desarrollar dise\u00f1os de muebles y art\u00edculos para el hogar y as\u00ed se fue dando forma a lo que es ahora. Carlo […]<\/p>\n Leer m\u00e1s<\/a>","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[323],"tags":[321,75,113],"_links":{"self":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2730"}],"collection":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/comments?post=2730"}],"version-history":[{"count":3,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2730\/revisions"}],"predecessor-version":[{"id":2736,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2730\/revisions\/2736"}],"wp:attachment":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/media?parent=2730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/categories?post=2730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/tags?post=2730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}