![\"Shiina+Nardi\"](\"https:\/\/www.ociohogar.com\/blog\/wp-content\/uploads\/2015\/05\/Shiina-Nardi.jpg\")
<\/p>\nEl estudio Shiina+Nardi est\u00e1 formado por la dise\u00f1adora japonesa Kaori Shiina y el italino Riccardo Nardi. Sus carreras se encontraron, y en el a\u00f1o 2012 formaron el estudio, ubicado en Mil\u00e1n. Durante toda su trayectoria han trabajado para importantes empresas tanto italianas como Bonaldo como japonesas como Brother.<\/p>\n
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Ociohogar (OH): \u00bfQu\u00e9 les hizo convertirse en dise\u00f1adores de productos y de mobiliario?<\/strong><\/p>\n Shiina+Nardi (SN): Los dos tenemos diferentes motivaciones pero complementarias. OH: \u00bfQu\u00e9 necesita un dise\u00f1o para ser un \u00e9xito?<\/strong><\/p>\n SN: Muchas veces se tienen ideas muy por delante de nuestro tiempo, que no se llevan a cabo por la industria o el marketing. El \u00e9xito de un producto depende de la sincron\u00eda con la situaci\u00f3n del momento combinada con una pizca de innovaci\u00f3n. Despu\u00e9s, al ser dise\u00f1o industrial y no arte, el resto depende del sistema de producci\u00f3n, de la inteligencia y de los medios que lo venden.<\/p>\n OH: De entre todos sus dise\u00f1os, \u00bfcu\u00e1les son sus productos favoritos?<\/strong><\/p>\n SN: De entre productos viejos y nuevos. La silla Tutumu para Bonaldo, el banco Reverse para Fonderie Viterbesi, la jarra Kotori y la l\u00e1mpara Kurage para Hand son Design y, por supuesto, la l\u00e1mpara Teca para Slow Wood.<\/p>\n OH: \u00bfCu\u00e1les son sus fuentes de inspiraci\u00f3n? \u00bfD\u00f3nde encuentran estas fuentes?<\/strong><\/p>\n SN: Como pareja tenemos, en ocasiones, un visi\u00f3n cultura Oriente-Occidente diferente, pero un rasgo que realmente tenemos en com\u00fan es el amor y admiraci\u00f3n por la naturaleza, como inspiraci\u00f3n y s\u00edntesis del equilibrio est\u00e9tico y emocional.<\/p>\n OH: \u00bfC\u00f3mo es un d\u00eda normal de trabajo en su estudio?<\/strong><\/p>\n SN: Tenemos la suerte de vivir en un \u00e1tico grande con mucha luz cerca de Castello Sforzesco y Parco Sempione, en Mil\u00e1n. Nuestro estudio es complementario a la casa y nos permite variar las horas de trabajo a voluntad. Trabajamos mucho pero, si se puede de forma flexible y con tiempo libre, y tambi\u00e9n nuestros empleados.<\/p>\n OH: En su opini\u00f3n, \u00bfcu\u00e1l va a ser el mueble estrella o best-seller de esta temporada?<\/strong><\/p>\n SN: Para nosotros, esperamos que sea la l\u00e1mpara Kurage de Hand son Design, un verdadero ejemplo de lo que la naturaleza evoca, como se ha comentado antes.<\/p>\n OH: \u00bfC\u00f3mo ve el futuro del dise\u00f1o de muebles?<\/strong><\/p>\n SN: Desde hace a\u00f1os, en sincron\u00eda con un sentimiento com\u00fan, estamos trabajando para volver a la base del dise\u00f1o, a trav\u00e9s de la colaboraci\u00f3n con firmas de alta calidad y artesan\u00eda.<\/p>\n En la globalizaci\u00f3n tan exasperante, donde el mercado es mundial pero que requiere medios financieros y estructuras gigantescas a las que dirigirse, nuestra idea es humilde y ambiciosa y condensada en unos pocos puntos b\u00e1sicos:<\/p>\n -Re-evaluar la calidad de la artesan\u00eda y nivelar la colaboraci\u00f3n con el dise\u00f1ador-artesano<\/p>\n – Crear objetos, no lujosos pero que provoquen emociones, no sofisticados en apariencia, ni con extremismos est\u00e9ticos y funcionales, y construir con materiales puros y ecol\u00f3gicos.<\/p>\n – Experimentar el trabajo no buscando solamente el \u00e9xito por s\u00ed mismo, y no mirando solo por el gran negocio.<\/p>\n Nosotros pensamos esto, a pesar del caos que reina en general, estar en el camino y direcci\u00f3n que en los que muchos est\u00e1n y corren diferentes futuros. El dise\u00f1o y el mundo necesita humildad y pragmatismo y ser biocompatible y amable con el ser humano y sus acciones.<\/p>\n OH: \u00bfCon qu\u00e9 compa\u00f1\u00eda les gustar\u00eda trabajar?<\/strong><\/p>\n SN: Para un dise\u00f1ador, hoy en d\u00eda, trabajar con empresas es cada vez m\u00e1s dif\u00edcil. No queremos entrar en argumentaciones peligrosos, pero muchas de ellas est\u00e1n culturalmente atrasadas y atadas a reglas econ\u00f3micas que pronto quedar\u00e1n obsoletas. El rol de dise\u00f1ador es humillado, mal pagado y sobre todo, incomprendido. En ausencia de leyes, de moral y de reglas que sean respetadas por las empresas, era obligatorio convertirse en nuestra propia empresas. Pero con los principios y la humildad de la que hemos hablado.<\/p>\n OH: Shiina procede de Jap\u00f3n. \u00bfCu\u00e1les son las diferencias entre el mobiliario europeo y japon\u00e9s?<\/strong><\/p>\n SN: Cabe destacar que en Jap\u00f3n se dise\u00f1a priorizando la est\u00e9tica sobre la funcionalidad, tambi\u00e9n tradicional pero t\u00e9cnicamente avanzados.<\/p>\n En Europa se dise\u00f1an una gran cantidad de ideas originales y se sintetiza forma y funcionalidad dando, alternativamente la prioridad entre una y otra.<\/p>\n OH: Su estudio, Shiina+Nardi ha conseguido un gran \u00e9xito con la l\u00e1mpara Teca, ganado del A\u2019Design Award. \u00bfQu\u00e9 ha supuesto esto para ustedes?<\/strong><\/p>\n SN: Significa que, quiz\u00e1, estamos en el buen camino. Que un acercamiento amable, sin robar a otros actores que intervienen, y la pureza de los materiales usados crea objetos atemporales y arm\u00f3nicos.<\/p>\n OH: Ustedes dise\u00f1an sobre todo mobiliario, \u00bfcon qu\u00e9 otro tipo de productos les gustar\u00eda trabajar, por ejemplo, joyer\u00eda, coches, electrodom\u00e9sticos, etc?<\/strong><\/p>\n SN: A Kaori les gustan los objetos para la mesa y peque\u00f1os muebles. Riccardo viene del sector del autom\u00f3vil, tambi\u00e9n ha dise\u00f1ado tel\u00e9fonos, mobiliario para calles y muchas l\u00e1mparas. La iluminaci\u00f3n sigue siendo su campo favorito, pero tambi\u00e9n le gustar\u00eda dise\u00f1ar herramientas de trabajo.<\/p>\n OH: Si no fueran dise\u00f1adores\u2026<\/strong><\/p>\n SN: Kaori: Escritora sin \u00e9xito\u2026Riccardo: Guardabosques, ser feliz\u2026<\/p>\n En profundidad:<\/strong><\/p>\n a.\u00a0\u00a0 \u00a0Un color: Kaori: Blanco; Riccardo: Verde-azulado<\/p>\n b.\u00a0\u00a0 \u00a0Un material: Kaori: Agua; Riccardo: Madera y acero<\/p>\n c.\u00a0\u00a0 \u00a0Un dise\u00f1ador al que admiren: Kaori: Ray&Charles Eames; Riccardo: Dios y la naturaleza<\/p>\n d.\u00a0\u00a0 \u00a0Una pieza que les inspire: Kaori: LCW de Charles Eames; Riccardo: Nomos de N.Foster<\/p>\n e.\u00a0\u00a0 \u00a0Su lugar favorito de la casa: Kaori: Chimenea; Riccardo: P\u00e9rgola verde y llena de flores<\/p>\n f.\u00a0\u00a0 \u00a0Un lugar donde vivir: Kaori y Riccardo:\u00a0 En una colina verde en frente del mar<\/p>\n ____________________________________________________________________<\/p>\n Shiina+Nardi studio is formed by Japanese designer Kaori Shiina and Italian designer Riccardo Nardi. Their careers met, and in 2012 they created their studio in Milan. In their careers, the have worked for important companies from Japan and Italu like Bonaldo or Brother.<\/p>\n OcioHogar (OH):\u00a0 What made you decide to become a furniture and product designer?<\/p>\n Shiina+Nardi (SN): We both had a different motivation but complementary: After visiting an exhibition of Isamu Noguchi at the Sogetsu Kaikan in Tokyo, Kaori was attracted by the opportunity to give quality to a space through objects that complete it. Riccardo was as a child attracted by Airplanes and Tools, with their functionality and aesthetics, had a natural predisposition toward this work, which he did as a part of himself.<\/p>\n OH: What needs a design to become a success?<\/p>\n SN: Many times it happens to have insights too ahead of its time, which are not implemented by industry and marketing. The success of a product depends on the synchrony with the common feeling of the moment combined with a pinch of pioneering. Then, being Industrial Design and not Art, the rest depends on the production system, the smartness and the media who then sells it.<\/p>\n OH: Among all your designs, which is your favorite product?<\/p>\n SN: Between old and new products:\u00a0 the chair Tutumu by Bonaldo, the bench Reverse by Fonderie Viterbesi, the pitcher Kotori and lamp Kurage for Hands on Design, and of course the lamp Teca for Slow Wood.<\/p>\n OH: Which is your source of inspiration? Where do you find Those sources?<\/p>\n SN: As a couple we have an Eastern-Western cultural vision sometimes different, but a trait we certainly have in common, is the love and admiration for Nature, as inspiration and synthesis of aesthetic and emotional balance.<\/p>\n OH: How is a normal business day for you?<\/p>\n SN: We are fortunate to live in a large attic light next to the Castello Sforzesco and Parco Sempione in Milano. Our study is complementary to the house and this allows us to vary the work times at will. We work surely a lot but if possible in a fairly flexible and free time, and so our employees.<\/p>\n OH: In your opinion, which is going to be the star or best-selling piece of furniture this season?<\/p>\n SN: As for us, we hope our lamp Kurage for Hands on Design, true example of evocative Nature as explained above.<\/p>\n OH: How do you see the future of furniture design?<\/p>\n SN: From some years, in sync with an increasingly broad common feeling, we are working to get back to the basics of design, through the collaboration with firms with an high quality craftsmanship.<\/p>\n In a so exasperated globalization, where the market is worldwide, but requires financial means and gigantic structures to be addressed, our idea is humble and ambitious, condensed into a few basic points.<\/p>\n – Re-evaluate the quality of craftsmanship and equalize the collaboration designer-craftsman.<\/p>\n – Create objects, not luxurious but provoking emotions, unsophisticated from appearance or aesthetic and functional extremism, and built in pure and environmentally friendly materials.<\/p>\n – Experience of our work without only seeking success for its own sake, and not just look for the big business.<\/p>\n We think so, given the great turmoil in this general sense, simply to be on a road and a direction that many already run through a different future. The Design and the World need now humility and pragmatism, and to be biocompatible and gentle in his being and in his actions.<\/p>\n OH: With Which company would you like to work for?<\/p>\n SN: For a designer today, working with Companies is increasingly difficult. We do not want to get into dangerous arguments, but most of them are culturally backward and tied to economic rules that will soon be obsolete. The role of the designer is humiliated, poorly paid, and essentially not understood.\u00a0 In the absence of laws, moral and rules, universally respected by the companies, is due to become company ourselves. But with the principles and the humility that we talked about.<\/p>\n OH: You come from Japan, Which are the differences between European and Japanese furnishing?<\/p>\n SN: To outline, in Japan is designing based on aesthetics over function, also traditional, but oft technically advanced. OH: Your study, Shiina + Nardi has reached a big success with the lamp Teca, winner of an A’Design Award. What means this for you?<\/p>\n SN: It means perhaps we are on the right track, that a gentle approach without robbery among all actors, and the pureness of the materials involved, creates timeless and harmonic objects.<\/p>\n OH: You design mostly furniture, what kind of different products would you like to work with, for example, jewellery, cars, white goods, etc?<\/p>\n SN: Kaori loves objects like tableware and small furnishings. OH: If you were not a designer, you would be…<\/p>\n SN: Kaori:\u00a0 Writer without success… In depth:<\/p>\n a. A colour – Kaori: White;\u00a0 Riccardo: Bluegreen<\/p>\n b. A material – Kaori: Water; Riccardo: Wood + Iron<\/p>\n c. A designer you admire – Kaori: Ray & Charles Eames; Riccardo: God and Nature<\/p>\n d. An inspiring piece of furniture: Kaori: LCW by Charles Eames; Riccardo: Nomos by N.Foster<\/p>\n e. Your favourite place of your home: Kaori: Fireplace; Riccardo: A green and flowery pergola<\/p>\n f. A place to live in: Kaori and Riccardo: On a green hill in front of Sea…<\/p>\n","protected":false},"excerpt":{"rendered":" El estudio Shiina+Nardi est\u00e1 formado por la dise\u00f1adora japonesa Kaori Shiina y el italino Riccardo Nardi. Sus carreras se encontraron, y en el a\u00f1o 2012 formaron el estudio, ubicado en Mil\u00e1n. Durante toda su trayectoria han trabajado para importantes empresas tanto italianas como Bonaldo como japonesas como Brother.<\/p>\n Leer m\u00e1s<\/a>","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[323],"tags":[108,321],"_links":{"self":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2771"}],"collection":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":4,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"predecessor-version":[{"id":2778,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/2771\/revisions\/2778"}],"wp:attachment":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDespu\u00e9s de visitar una exposici\u00f3n de Isamu Noguchi en la Sogetsu Kaikan en Tokio, Kaori se vio atra\u00edda por la oportunidad de dar calidad al espacio a trav\u00e9s de objetos que lo complementaran. Por otra parte, a Riccardo, de ni\u00f1o, le gustaban los aviones y las herramientas, con su funcionalidad y est\u00e9tica, as\u00ed que tuvo una predisposici\u00f3n natural hacia este trabajo que realiza como parte de \u00e9l mismo.<\/p>\n![\"L\u00e1mpara](\"https:\/\/www.ociohogar.com\/blog\/wp-content\/uploads\/2015\/05\/teca.jpg\")
![\"Perchero](\"https:\/\/www.ociohogar.com\/blog\/wp-content\/uploads\/2015\/05\/p\u00e9talo.jpg\")
\nEurope is designing an original idea, synthesizing form and function, alternately giving priority.<\/p>\n
\nRiccardo comes from the automotive, he has designed also phones, street furniture and lots of lamps. Lighting is still his favourite field, but he aims to design also on Work Tools.<\/p>\n
\nRiccardo: Forest ranger, happy…<\/p>\n