{"id":3016,"date":"2015-11-17T11:20:21","date_gmt":"2015-11-17T10:20:21","guid":{"rendered":"https:\/\/www.ociohogar.com\/blog\/?p=3016"},"modified":"2015-12-02T10:29:28","modified_gmt":"2015-12-02T09:29:28","slug":"andrea-lazzari-diseno-con-estilo-veneciano","status":"publish","type":"post","link":"https:\/\/www.ociohogar.com\/blog\/2015\/11\/17\/andrea-lazzari-diseno-con-estilo-veneciano\/ ","title":{"rendered":"Andrea Lazzari, dise\u00f1o con estilo veneciano"},"content":{"rendered":"
En OcioHogar tenemos el placer de entrevistar a Andrea Lazzari, dise\u00f1ador veneciano dedicado al dise\u00f1o y m\u00e1s concretamente al dise\u00f1o de iluminaci\u00f3n interior. En el a\u00f1o 2002 cre\u00f3\u00a0su propio estudio llamado Works Studio. Desde entonces ha\u00a0lanzado varias colecciones de forma independiente, pero tambi\u00e9n colabora con firmas como Vistosi. A continuaci\u00f3n le conocemos un poco m\u00e1s.<\/strong><\/div>\n
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OcioHogar\u00a0–\u00a0<\/strong>\u00bfQu\u00e9 te hizo decidirte a ser dise\u00f1ador de productos y mobiliario?<\/div>\n
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Andrea Lazzari\u00a0 –<\/strong> Realmente no hubo ninguna planificaci\u00f3n. Me apasionaba este trabajo cuando termin\u00e9 de estudiar. Empec\u00e9 a trabajar con algunas empresas de iluminaci\u00f3n. Desde ese momento me di cuenta de que me gusta involucrarme mucho en este mundo, y desde entonces nunca he parado.<\/div>\n

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OH –\u00a0<\/strong>\u00bfQu\u00e9 necesita un dise\u00f1o para ser un \u00e9xito?<\/div>\n
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A.L. –\u00a0<\/strong>Esta es una pregunta bastante dif\u00edcil…. y quiz\u00e1s no tenga una respuesta. Creo que el \u00e9xito del dise\u00f1o de un producto depende de varias cosas: definitvamente tiene que haber una buena idea detr\u00e1s para empezar, un precio adecuado para el p\u00fablico, seriedad y fuerza de la empresa que lo produce y una buena comunicaci\u00f3n. Finalmente tambi\u00e9n un poquito de suerte….<\/div>\n
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OH –\u00a0<\/strong>Entre todos tus dise\u00f1os \u00bfCu\u00e1l es tu producto favorito?<\/div>\n
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A.L. –\u00a0<\/strong>No puede hacer un ranking, son como mis hijos y como\u00a0padre no puedo decir a quien prefiero. S\u00ed puedo decir que el producto que me di\u00f3 una mayor satisfacci\u00f3n por ambas cosas, el proceso de desarrollo y el \u00e9xito, es la colecci\u00f3n \u00abGIUKO\u00bb dise\u00f1ada en 2002 para la marca ITRE ahora absorbida por LEUCOS.<\/div>\n
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OH –\u00a0<\/strong>\u00a0\u00bfCu\u00e1l es tu fuente de inspiraci\u00f3n, y donde encuentras estas fuentes?<\/div>\n
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A.L. –\u00a0<\/strong>Pasi\u00f3n, curiosidad, e investigaci\u00f3n son los tres ingredientes que siempre a\u00f1ado a cualquiera de mis proyectos. La experiencia cuenta, pero creo que todo nuevo proyecto debe ser abordado con la humildad de quien tiene que empezar todo desde cero. Amo las formas simples de la naturaleza, una concha, una piedra:…. Todo tiene una forma precisa. Al principio de cada proyecto mi esp\u00edritu var\u00eda dependiendo de la necesidad de responder a una caracter\u00edstica particular que puede ser funcional m\u00e1s que formal, o cuando estoy investigando la expresi\u00f3n o comunicaci\u00f3n para el proyecto.<\/div>\n
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OH –\u00a0<\/strong>\u00a0\u00bfC\u00f3mo es un d\u00eda normal de trabajo para ti? \u00bfPodr\u00edas decirnos m\u00e1s sobre el proceso de dise\u00f1o?<\/div>\n
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A.L. –\u00a0<\/strong>El d\u00eda empieza muy pronto. Dedico las primeras horas a la planificaci\u00f3n del d\u00eda y de los proyectos que pretendo desarrollar o a entender c\u00f3mo resolver problemas que a\u00fan est\u00e1n sin resolver. A menudo me reuno con los fabricantes o mis colaboradores. Muy a menudo hago un break para hacer alg\u00fan deporte: nadar, bicicleta, correr, esto me ayuda muy a menudo a darme claridad e inspiraci\u00f3n sobre algunos de los problemas y encontrar la soluci\u00f3n adecuada.<\/div>\n
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Sobre el proceso de dise\u00f1o, puedo decir que todo comienza con \u00a0una idea que a menudo dibujo con un l\u00e1piz en una hoja de papel. El pr\u00f3ximo paso es entender c\u00f3mo resolverlo de forma que se pueda fabricar de forma sencilla. Discuto mucho con los fabricantes e intento buscar con ellos la soluci\u00f3n ideal para el proyecto. En este punto dibujo la idea con mucha mayor definici\u00f3n, preparando la propuesta para una empresa concreta que considere adecuada para este proyecto.<\/div>\n
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En medio de todo esto, te llegan todos esos peque\u00f1os problemas del d\u00eda a d\u00eda que te hacen crecer…<\/div>\n
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OH –\u00a0<\/strong>\u00a0En tu opini\u00f3n, \u00bfcu\u00e1l va a ser el producto estrella o mejor vendido esta temporada?<\/div>\n
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A.L. –\u00a0<\/strong>No se qu\u00e9 responder a esto, hay muchos proyectos muy interesantes en el mercado pero es dif\u00edcil decir qu\u00e9 va a triunfar con antelaci\u00f3n…<\/div>\n
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OH –\u00a0<\/strong>\u00a0\u00bfC\u00f3mo ves el futuro del dise\u00f1o de mobiliario?<\/div>\n
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A.L. –\u00a0<\/strong>Veo un futuro brillante para la industria. Las empresas tienen muchas propuestas e ideas y mejoras en la calidad. Desde luego, estamos viviendo un momento econ\u00f3mico adverso, pero es en estos momentos cuando la gente se esfuerza por llevar a cabo ideas brillantes y soluciones exitosas.<\/div>\n
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OH –\u00a0<\/strong>\u00a0Estudiaste dise\u00f1o industrial. \u00bfPor qu\u00e9 te decidiste a enfocarte en el dise\u00f1o de iluminaci\u00f3n?<\/div>\n
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A.L. –\u00a0<\/strong>Dar\u00eda la misma respuesta que a la pregunta 1.<\/div>\n
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OH –\u00a0<\/strong>\u00a0En 2002 fundaste tu propia marca: Works Studio. En tu opini\u00f3n, cu\u00e1les son las diferencias entre trabajar para otras marcas o para tu propia marca?<\/div>\n
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A.L. –\u00a0<\/strong>Creo que la diferencia principal es el hecho de trabajar como freelance que tiene algunas ventajas y desventajas comparado con trabajar por cuenta ajena, mucho m\u00e1s enfocado en una actividad espec\u00edfica.<\/div>\n
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OH –\u00a0<\/strong>\u00bfPodr\u00edas contarnos algo sobre los proyectos en los que andas trabajando ahora mismo? \u00bfCu\u00e1les van a ser tus pr\u00f3ximos productos?<\/div>\n
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A.L. –\u00a0<\/strong>Estoy desarrollando nuevas colecciones de l\u00e1mparas con varias empresas pero no pueda anticipar nada…. Lo siento<\/div>\n
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OH –\u00a0<\/strong>\u00a0Hoy en d\u00eda trabajas con varias marcas de iluminaci\u00f3n muy prestigiosas. \u00bfHay alguna marca para la que no has trabajado todav\u00eda y te gustar\u00eda trabajar?<\/div>\n
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A.L. –\u00a0<\/strong>Hay un mont\u00f3n de empresas muy interesantes pero no puedo nombrar una en particular. Por mi lado intento colaborar con empresas con las cuales puedo establecer una relaci\u00f3n de confianza m\u00fatua.<\/div>\n
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OH –\u00a0<\/strong>\u00a0Tus dise\u00f1os son principalemente sobre iluminaci\u00f3n. \u00bfTe gustar\u00eda trabajar en otros sectores, por ejemplo joyer\u00eda, etc.?<\/div>\n
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A.L. –\u00a0<\/strong>Por supuesto, no excluyo ning\u00fan \u00e1mbito del dise\u00f1o.<\/div>\n
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OH –\u00a0<\/strong>\u00a0Si no fueras dise\u00f1ador, ser\u00edas…<\/div>\n
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A.L. –\u00a0<\/strong>Quien sabe…? Me encanta cocinar, me gustar\u00eda haber estudiado para ser CHEF!<\/div>\n
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OH –\u00a0<\/strong>\u00a0En profundidad:<\/div>\n
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1. Un color:<\/strong>\u00a0Blanco.<\/div>\n
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2. Un material:<\/strong>\u00a0Cristal.<\/div>\n
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3. Un dise\u00f1ador al que admiras:<\/strong> Achille Castiglioni.<\/div>\n
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4. Una pieza de mobiliario que te inspira:<\/strong> Arco, Flos, Achille Castiglioni.<\/div>\n
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5. El lugar favorito de tu hogar:<\/strong>\u00a0La cocina.<\/div>\n
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6. Un lugar para vivir:<\/strong> Venecia.<\/div>\n
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In OcioHogar we have the pleasure of interviewing Andrea Lazzari, Venetian designer dedicated to the design and more specifically the design of interior lighting. In 2002 he created his own studio called Studio Works. Since then he has launched several collections independently, but also works with companies such as Vistosi. Here we know a little more.<\/strong><\/div>\n
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OH –<\/strong> What made you decide to become a furniture and product\u00a0designer?<\/div>\n
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A.L. –\u00a0<\/strong>Actually there was no real planning. I am passionate about this work when, finished my\u00a0studies, I started working with some lighting companies. From that moment I realized that\u00a0this world involved me a lot and since then I have never stopped …<\/div>\n
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OH –<\/strong>\u00a0What needs a design to become a success?<\/div>\n
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A.L. –\u00a0<\/strong>This is a very difficult question to answer … and perhaps there is no answer. I think the\u00a0success of a product design depends on several things: definitely a good idea at the start,
\nThe right price for the public, the seriousness and strength of the company that produces\u00a0and good communication. Finally a small dose of luck…<\/div>\n
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OH –<\/strong>\u00a0Among all your designs, which is your favourite product?<\/div>\n
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A.L. –\u00a0<\/strong>I can not do a ranking, as a parent can not say which son prefers. I can say that the product\u00a0that gave me more satisfaction for both the development and the success is the collection\u00a0\u00abGIUKO\u00bb designed in 2002 for the brand ITRE now absorbed by the LEUCOS brand.<\/div>\n
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OH –\u00a0<\/strong>Which is your source of inspiration? Where do you find those sources?<\/div>\n
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A.L. –\u00a0<\/strong>Passion, curiosity and research are three key ingredients that I always add to any mine\u00a0project, experience counts, but I think that every new project needs to be addressed with\u00a0the humility of one who has to start all over from zero. I love the simple forms of nature; a\u00a0shell, a stone; … Everything has its precise form. At the beginning of each project my spirit\u00a0varies depending on the will to respond to a particular feature that can be functional\u00a0rather than formal, or rather than to a particular type of research expressive -communicative.<\/div>\n
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OH –\u00a0<\/strong>How is a normal business day for you? Could you tell us more about your design\u00a0process?<\/div>\n
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A.L. –\u00a0<\/strong>The day starts early. I spend the first hours of work to the planning of the day and projects\u00a0that I intend to develop or to understand how to solve some problems still unresolved. I\u00a0often see producers, collaborators. Very often break the day in sport activities: swimming,\u00a0cycling, running that often allow me to lighten some of the problems and finding the right\u00a0way. Regarding the design process can say that all starts with an idea often drawn by\u00a0pencil on a sheet of paper. The next step is understanding how to solve it so it can be easily reproduced. I discuss a lot with the producer and try to find with them ideal\u00a0solutions for that project. At this point I start to draw the idea much more defined and I\u00a0am going to propose to the company that I consider appropriate for this project. In the\u00a0middle all those little problems that every day make me grow …<\/div>\n
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OH –<\/strong>\u00a0In your opinion, which is going to be the star or best-seller piece of furniture this\u00a0season?<\/div>\n
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A.L. –\u00a0<\/strong>I could not answer, there are many interesting projects in the market but it is a little hard\u00a0to tell in advance …<\/div>\n
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OH –\u00a0<\/strong>How do you see the future of furniture design?<\/div>\n
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A.L. – <\/strong>I believe the future is bright for this industry. Companies are still many proposals and ideas\u00a0and quality. Certainly we are living period economically adverse but it is in these moments\u00a0where they can come up with ideas and successful solutions.<\/div>\n
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OH –<\/strong>\u00a0You studied industrial design. Why did you decide to focus on lighting design?<\/div>\n
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A.L. – <\/strong>See answer to question one.<\/div>\n
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OH –\u00a0<\/strong>In 2002 you founded your own branch, Works Studio. In your opinion, what are\u00a0the differences between work for other company and working for yourself?<\/div>\n
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A.L. –\u00a0<\/strong>I think the biggest difference is in the transversal of the freelance profession with relative\u00a0benefits and disadvantages compared to a corporate job much more focused on a specific
\nactivity.<\/div>\n
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OH –<\/strong>\u00a0Could you tell us a little bit about your work in progress? Which are going to be\u00a0your next products?<\/div>\n
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A.L. – <\/strong>I’m developing new collections of lamps with several companies but I can not anticipate\u00a0anything more … Sorry.<\/div>\n
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OH –<\/strong>\u00a0Nowadays you work with several prestigious lighting companies. What company\u00a0would you like to work for?<\/div>\n
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A.L. –\u00a0<\/strong>There are a lot of interesting but I would not make a name in particular. As for myself I try\u00a0to collaborate with companies with which establish a relationship of mutual trust.<\/div>\n
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OH –<\/strong>\u00a0You design mostly lighting . Would you like to work in other design sectors (ex:\u00a0jewellery, white goods\u2026)?<\/div>\n
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A.L. –\u00a0<\/strong>I certainly do not exclude it at all …<\/div>\n
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OH –<\/strong>\u00a0If you weren\u2019t designer, you would be\u2026<\/div>\n
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A.L. –\u00a0<\/strong>Who knows…? I love the kitchen so I would have liked to study CHEF!<\/div>\n
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OH –<\/strong>In depth:<\/div>\n
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1. A colour:<\/strong> \u200b white.<\/div>\n
2. A material:<\/strong> \u200b glass.<\/div>\n
3. A designer you admire:<\/strong> \u200b Achille Castiglioni.<\/div>\n
4. An inspiring piece of furniture:<\/strong> \u200b Arco, Flos, Achille Castiglioni.<\/div>\n
5. Your favourite place of your home:<\/strong> \u200b kitchen.<\/div>\n
6. A place to live in:<\/strong> \u200b Venice.<\/div>\n
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En OcioHogar tenemos el placer de entrevistar a Andrea Lazzari, dise\u00f1ador veneciano dedicado al dise\u00f1o y m\u00e1s concretamente al dise\u00f1o de iluminaci\u00f3n interior. En el a\u00f1o 2002 cre\u00f3\u00a0su propio estudio llamado Works Studio. Desde entonces ha\u00a0lanzado varias colecciones de forma independiente, pero tambi\u00e9n colabora con firmas como Vistosi. A continuaci\u00f3n le conocemos un poco m\u00e1s. […]<\/p>\n Leer m\u00e1s<\/a>","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1],"tags":[357,358,362,355,55,332],"_links":{"self":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/3016"}],"collection":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/comments?post=3016"}],"version-history":[{"count":25,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/3016\/revisions"}],"predecessor-version":[{"id":3077,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/posts\/3016\/revisions\/3077"}],"wp:attachment":[{"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/media?parent=3016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/categories?post=3016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ociohogar.com\/blog\/wp-json\/wp\/v2\/tags?post=3016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}